YouTube Originals launched in India for free to take on Netflix

YouTube Originals

If you do not know, Originals means the company produces itself and will make the products as exclusive to their platform . The products may be serials ,comedy or music shows, short films or movies. Netflix is one of the leading company in this platform. Amazon prime video has both originals and also have copyrighted movies. Now YouTube joins this platform and it’s service Youtube Originals is official in India now.

The new service likely to compete against Netflix, Amazon Prime , Hotstar and Voot in India.

As of now, In most of the regions like India the service is absolutely free. As we know, Google earns from its ads and users will see ads during the free period. In other regions, users can access the service by YouTube premium membership .

The first YouTube Originals show for India is A.R. Rahman’s ARRived, which will be a music talent hunt competition.

Subscription fee

As per the PTI report, as an introductory offer, the company is offering this service as free of cost with ads. But users will need to pay for it after some time. Though the company hasn’t revealed the exact pricing in India, in other countries the subscription fee is $12 (Rs 860 approx) per month.

The service has already released over 60 titles globally and 50 new shows to be added in 2019.

In the event, Satya Raghavan, Head of Entertainment , YouTube India, said “Affordable data costs are driving video consumption in India, data usage is about 8 GB a month per subscriber. This has pushed online video consumption as well, which is now about 75 per cent of all mobile traffic as per industry reports. With our growing reach and highly engaged audience, brands have an incredible opportunity to engage with the audience. Our goal is to further boost the ecosystem and supercharge the growth”.

Partnership

Just like Netflix and Amazon Originals, YouTube Originals also had partnership with Indian telecom operator Bharti Airtel. The price and the offers will be revealed by the company once the offer period ends.

You may see YouTube Originals app in your app store. Stay with us to get latest updates.